World Cup festivities take advantage of special event trailers and vehicles

June 12, 2014

With the World Cup beginning today in Brazil, all of us at Cosby Suppliers are looking forward to a fantastic tournament, especially if England manage to surprise us and play well. All fun aside, as specialist commercial vehicle manufacturers, we’re reminded that on occasions such as these, event marketing vehicles come to the fore, and the role that special event trailers will play this summer.

While most of us will get our World Cup fix from afar, restricted to watching on TV or listening to the radio, for a lucky few the experience will be up close and personal. Many fans from across the world will have travelled to Brazil and find themselves mingling with excited locals. Not all will have tickets for the games, but for those who don’t there will be plenty to keep them entertained, including the official designated fan zones.

Special event trailers and vehicles - Coca ColaA relatively recent innovation, fan zones are specifically designed to cater for fans who just want to savour the tournament atmosphere and be able to watch the game on a big screen. It’s at locations like this that special event trailers and vehicles come into their own. With a captive audience all focused on the event they are sponsoring, participating businesses find themselves with a great opportunity to communicate their brand.

A variety of special event trailers and vehicles can be deployed. Artic trailers can be converted to integrate giant screens, housed in an appropriately branded body; roadshow trailers and vehicles created as mobile brand ambassadors; expandable, podded exhibition trailers set up to showcase products, services and consumer marketing opportunities; or mobile bars and eateries on site to furnish fans with officially sanctioned food and beverages.

In fact no matter what the sponsors’ business, special event trailers and vehicles can be created bespoke to meet any event marketing needs.

While Cosby Suppliers are not directly involved with this summer’s World Cup, we do have experience of designing and fabricating special event trailers and vehicles for leading international brands at high profile global events. Our recent special event trailers and roadshow vehicles for Coca Cola at the 2014 Sochi Winter Olympics, and for Samsung at the 2012 London Summer Olympics, are precisely the type of event marketing trailers and vehicles which make the most of sponsorship and promotional opportunities.


Talk to Cosby Suppliers about bespoke special event trailers and vehicles

Talk to Cosby Suppliers in complete commercial confidence and learn about our bespoke special event trailers and vehicles for event marketing opportunities. We’re happy to discuss your mobile marketing requirements and provide you with a complete solution. Call today on 0116 286 2564 to learn more.

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