Prestige promotional trucks – Samsung Torch Relay Truck for London 2012 Summer Olympics

A visually stunning promotional trucks unit designed and built bespoke for Samsung and the prestigious London 2012 Olympics Torch Relay.

Specialised vehicles - Samsung London 2012 Summer Olympics Torch Relay vehicle

Click images to enlarge

When it comes to promotional trucks, events don’t get much bigger and better than this! The Samsung Torch Relay Truck was designed and built for Samsung, a presenting partner of the London 2012 Olympic Torch Relay. This eye catching vehicle toured the British Isles for 70 days over 8,000 miles as the torch made its way from Land’s End to the Olympic Stadium.

The fully bespoke body featured complex shapes and curves which were manufactured from fibreglass to fully integrate with the vehicle cab and to provide a feature shape surround to twin LED screens on either side. The screens were controlled by an operator inside the body to display customised messages to suit the exact location of the Torch Relay Truck at any given time.

A dropwell was incorporated in the rear of the vehicle to allow event crew easy access on and off the vehicle to distribute marketing material. This led to a set of stairs onto a top deck which had a nautical theme with stainless handrails. The upper deck was used by VIP’s and Samsung’s on board hosts who communicated to the crowd with a powerful PA system.

An on board acoustically suppressed generator, adapted to still run while the Torch Relay Truck was moving at slow speeds was also included.

As one of three principal presenting partner vehicles on the tour, it was widely acknowledged as the most modern, stand out promotional trucks with genuine ‘wow factor’.


Speak with Cosby Suppliers about prestige promotional trucks and roadshow trailers

Follow Cosby Suppliers on Twitter

Contact us to discuss your project today