Mobile marketing vehicles for Coca Cola 2014 Sochi Winter Olympics Torch Relay
Fully customised mobile marketing vehicles to support Coca Cola on the 2014 Sochi Winter Olympics Torch Relay, operating in extreme and demanding temperatures.
We are industry leaders when it comes to the design and build of mobile marketing vehicles. In conjunction with Heart Productions, Cosby Suppliers were asked to create two technically challenging vehicles for Coca Cola to support the 2014 Sochi Winter Olympics Torch Relay.
The anticipated extreme low temperature, down to -35° C, required all parts and materials to be checked for suitability, whilst still trying to meet a demanding design brief.
Diesel powered night heaters were included to ensure key equipment such as the generators could be kept within the range of operating temperatures. Even feature LED lighting had to be verified for cold weather suitability. Both vehicles also included sound systems, stainless steel balustrades and raise / lower flagpoles.
The torch relay is the longest in Winter Olympics history covering the whole of Russia across a four month route, requiring the most durable of design and construction.