Marketing trailers, trucks and vehicles for BSkyB
A series of custom built marketing trailers and vehicles used as a product launch tool for Sky+
When Sky launched their Sky+ service, the best way to sell it was to demonstrate it in person, so a series of interactive marketing trailers and vehicles with on board satellite dishes was created.
The marketing trailers and vehicles featured a large enclosed TV screen at the rear to attract attention and then internally, a walk through experience giving consumers the opportunity to try out the Sky+ platform. The low floor height enabled wheelchair ramp access and through the use of lightweight panels, the vehicle was kept down to 4500kg gross weight whilst still achieving an impressive footprint to attract and handle visitors.