Exhibition Trailers vs Trade Show Exhibitions

October 30, 2015

Let’s look at the main differences between these two platforms, focusing on the opportunities that exhibition trailers offer over traditional fixed trade show exhibitions.

Geographical Freedom

Exhibition trailers allow you to take your marketing campaign on the road and towards those key business decision makers. A trade shows destination only attracts those who have the willing or budget to travel.


With trade show audiences in decline, exhibition trailers offer an alternative way in which you can get your product or service in front of an audience.

Targeted Demographic

Exhibition trailers allow you to target an audience of your choosing instead of who happens to turn up to your fixed stand, leading to better quality leads and a higher return on investment.

Make an Impression

Trade show Exhibition stands are pretty standard and – apart from a few exceptions – aren’t very impressive. Here at Cosby Suppliers we design bespoke exhibition trailers that really make you stand out from the crowd. The F1 paddock we created for Procar International is a perfect example of style and substance:

Impressive exhibition trailers

Bring the inside outside

Apart from a clipboard and a laptop trade show exhibitions have their limitations. Exhibition trailers bring everything you need from the office to the consumer, here are some examples of customer equipment we have included in the past:

  • Virtual reality simulators
  • ATM machines
  • Dehumidification equipment

Room to Operate

You are often restricted to just demonstrations due to the limitations and space available on your stand. This can make it difficult to engage people and get your message across. Here at Cosby Suppliers we offer expanding trailers allowing for additional room for meetings, hospitality or presentations. A perfect space to conduct detailed conversations with key business decision makers within a quietly controlled environment.

Our double deck trailer for Audi pictured below is a perfect example of flexibility that exhibition trailers offer:

Expanding exhibition trailers Audi

Exhibition trailers Audi interior


In the past the tradeshow circuit was where a lot of B2B marketing took place. However, with businesses cutting back budgets the numbers able to travel has declined. The solution, bring your product or service to their doorstep via bespoke exhibition trailers that help achieve your business goals.

Exhibition Trailers are the way forward

If you’d like to learn more about the potential of exhibition trailers for event marketing activities, contact the Cosby Suppliers’ team today. We have many years’ experience of designing and building bespoke marketing and exhibition trailers  for both small/medium enterprises and large, global corporations, as well as many other specialty vehicles for a wide and diverse range of sectors and industries. Call us today on 0116 286 2564 to learn more. Alternatively, complete our contact form.

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