Are mobile exhibition trailers right for your business?
July 29, 2016
In this post we will try and answer some of the most common questions when it comes to exhibition trailers. This will help you decide if they are right for your businesses marketing campaigns.
How are exhibition trailers different from other marketing campaigns?
Exhibition trailers allow you to bring something fresh to the table. They enable you to create a buzz around your business that generic marketing campaigns don’t offer. Quite often potential customers become numb to generic marketing such as print or static event marketing.
Aren’t mobile exhibition trailers the same as exhibition stands?
Another great aspect of exhibition trailers is the ability to target and travel to specific audiences which would be interested in your product or service. Cosby Suppliers tailor made exhibition units demand attention, and don’t rely on customers coming to an event. Exhibition vehicles enable you to extend your companies reach as far as you are willing to travel.
To make the most of your investment it is best to plan where your target demographic is most densely populated. This way you can maximise the impact of your mobile marketing campaign.
What sort of mobile exhibition trailers are available?
Having the right vehicle for your marketing goals is extremely important. Cosby Suppliers have built larger expanding trailers and trucks that command attention, such as the double deck trailer we designed and built for Audi. We have also built smaller marketing trucks that feature everything you need to get your message across, such as the marketing trailer we created for BSkyB.
What sort of industries suit mobile trailers?
In the past we have worked with a range of companies across many industries, here is a selection:
- We have built a fully customised events trailer for Coca Cola to help promote their sponsorship of the 2014 Sochi Winter Olympics. This bespoke trailer had to be built to handle the extreme low temperatures (-35°C) and align closely with the Coca Cola brand.
- Cosby Suppliers created additional marketing space for German printing equipment manufacturer Heidelberg. The trailer enabled Heidelberg to take their marketing message on the road and demonstrate their products to potential customers.
- A custom mobile truck was built for the Meantime Brewing Company. The design of the trailer mimicked a real tanker, and was used as a highly effective tool for the company. This is a perfect example of how Cosby Suppliers can bring an initial concept to life.
- We delivered an event marketing trailer for the Volkswagen Group, which helped promote brand sponsorship at major events and product launches.
Visit our case study pages for a more expansive list of who we have worked with.
Get in touch with Cosby Suppliers to discuss your mobile exhibition ideas
If you are looking for a proven company that can bring your mobile exhibition trailer concept to life, then get in touch with Cosby Suppliers by calling 0116 286 2564, complete our online contact form, or email us.